DROP THE BALLS
Turning Steve Harvey’s biggest mistake into Verizon’s.
THE CHALLENGE
Verizon was spending millions telling America T-Mobile’s network couldn’t compete, using outdated data to make its case.
THE IDEA
Take the man behind television’s most famous mistake and let him tell Verizon: you got it wrong.
THE IMPACT
The spot became one of the three most-viewed ads of Super Bowl 50, generating 6B+ media impressions and 4.3M game-day views. T-Mobile also became the #2 trending topic during the game, behind only #SB50.
