DROP THE BALLS
Turning Steve Harvey’s biggest mistake into Verizon’s.
THE OPPORTUNITY
Verizon was spending millions telling America T-Mobile’s couldn’t compete, using outdated data to make the case. Conveniently, Steve Harvey had just become famous for getting something else very important very wrong.
THE IDEA
So we put Harvey in a T-Mobile Super Bowl ad and let him do it again. Only this time, the mistake was Verizon’s.
THE IMPACT
America got the joke. The spot became one of the three most-viewed ads of Super Bowl 50, T-Mobile trended #2 on Twitter behind only #SB50, and the campaign generated more than 6 billion media impressions.
FILM DIRECTED BY PAUL HUNTER
