JOURNEY TO THE MOON
A voice-controlled journey back to the moon.
THE OPPORTUNITY
For the 50th anniversary of Apollo 11, the Navy had a chance to reclaim its place in one of the most historic achievements of all time. Neil Armstrong was a Navy pilot before he was the first man on the moon. Our job was to get everyone else there.
THE IDEA
Using Google Assistant, we turned Armstrong’s journey into a voice-activated adventure. Players had to recreate the mission while discovering the Navy careers behind the skills it took to pull it off.
THE IMPACT
Turns out, they wanted to go. Journey to the Moon became the #1 Google Assistant Action of the Week, 27% of players spent 15+ minutes in the experience, and visits to Navy.com increased 45% during the campaign.
One Show / Merit • New York Festivals / Silver • D&AD / Shortlist
