LIMBO
How low can gas prices go?
THE OPPORTUNITY
Fuel Forward could save people money at the pump. The problem was, hardly anyone knew it existed. So we needed to make lower gas prices impossible to miss.
THE IDEA
Gas savings aren’t exactly riveting television. So we made them one. The lower the price, the lower people went, sacrificing posture and personal dignity in the name of cheaper gas.
THE IMPACT
The campaign drove record Fuel Forward app downloads and usage, turning awareness into adoption across Phillips 66, Conoco and 76.
DIRECTED BY THE PERLORIAN BROTHERS