Phones on Demand
JUMP! ON DEMAND
Because waiting two years for a new phone was ridiculous.
THE OPPORTUNITY
Wireless carriers had somehow convinced everyone that waiting years for a new phone was normal. T-Mobile had just killed that rule. Which meant our job was basically to point out how dumb it had been all along.
THE IDEA
Enter Joel McHale, a man professionally incapable of letting nonsense go unpunished. We gave him outdated upgrade rules, internet-speak and a few competitors to pick apart, then let his sass do the selling.
THE IMPACT
Turns out people enjoy watching stupid rules get roasted. JUMP! On Demand helped keep the Un-carrier momentum going as T-Mobile added 4.5 million customers and climbed to become the #3 wireless carrier.
National ADDY / Silver
Subtitles
Branded Content
Beard
The Future
DIRECTED BY MARTIN GRANGER