SLURPEE UNITY TOUR
Finding common ground over a brain freeze.
THE OPPORTUNITY
America was divided by politics, and somehow Slurpee had gotten dragged into it. After President Obama turned “sipping on a Slurpee” into a political punchline, we figured the drink deserved a chance to defend itself.
THE IDEA
Let Slurpee unite Americans, one cup at a time. We made a flavor everyone could agree on, loaded it onto a bus, and stopped in 14 cities before ending in Washington, D.C. with a public Slurpee Summit.
THE IMPACT
Turns out bipartisanship tastes pretty good frozen. The tour generated 1.6B media impressions, Slurpee gained 700,000 social followers in two weeks, and the custom cups we made for President Obama now live in his presidential archive.
Cannes Lions / 2 Shortlists • Clio / Shortlist • ADDY / Best of Show
