Actually Better
ACTUALLY BETTER
Because your employees probably want a better laptop more than another virtual happy hour.
THE CHALLENGE
Companies were spending a lot of energy trying to make work better with perks like snacks, furniture, and virtual happy hours. Meanwhile, the laptops people actually used were treated like a line item on a spreadsheet.
THE IDEA
Take every ridiculous thing companies were doing to make employees happier and ask a simple question: wouldn’t a great computer actually be better? Then we pushed those perks to absurd extremes across film, OOH, digital, and social to reveal what could genuinely improve every workday: laptops on Intel Evo vPro.
New Chairs
Fancy Coffee
Virtual Happy Hour
Free Snacks
DIRECTED BY ERICH JOINER