PROFILE
Chief Creative Officer shaping ambitious work for brands that’s been recognized at every major creative award show and caught the attention of two sitting U.S. presidents.
EDUCATION
SOUTHERN METHODIST UNIVERSITY
Bachelor of Arts/Advertising, Cum Laude | 1998–2001
Completed SMU’s London Advertising Program.
SHINY THINGS
Cannes Lions | Gold, Silver, Shortlist (‘08, ‘11, ‘13, ‘25)
One Show | Gold, Silver, Merit, Shortlist (‘08, ’20, ’23, ‘26)
Effie | Gold, Silver, Grand Effie Finalist (‘08, ‘20, ‘22, ’24, ‘26)
National ADDY | Best in Show, Gold, Silver (’08, ’11, ’13, ’16, ’18)
D&AD | Yellow Pencil, Shortlist (‘08, ’20)
New York Festivals | Silver (‘20)
CA Advertising Annual | (‘08)
Radio Mercury Awards | Finalist (‘12)
Clio Awards | (’07, ’11, ‘25)
EXPERIENCE
VML / Y&R
Chief Creative Officer | 2024–Present
Executive Creative Director | 2016–2024
Creative lead across U.S. Navy, Pizza Hut, and Phillips 66, with responsibility for a team delivering work across broadcast, social, digital, and brand activations, earning industry recognition for creativity and effectiveness. Previous clients include Krispy Kreme, Intel, BASF, Texas A&M, and Amtrak.
PUBLICIS SEATTLE
Creative Director | 2015–2016
Part of the creative leadership team on T-Mobile when “The Un-carrier” vaulted to the third-largest cellular company in North America. Work included a coveted Super Bowl 50 spot, which became the third-most-viewed commercial from the game.
TRACYLOCKE
Group Creative Director | 2012–2015
Creative Director | 2010–2012
Led creative teams on 7-Eleven, Texas Lottery, Samsung Mobile, Direct Energy, Dallas Visitors Bureau, and T-Mobile.
THE RICHARDS GROUP
Copywriter | 2008–2010
Worked on a client roster that included Russell Athletic, Spalding, QuikTrip, The Home Depot, Atlanta Falcons, and GameStop.
TRACYLOCKE
Senior Copywriter | 2006–2008
Copywriter | 2001–2006
Intern | 1999–2001
Rose from intern to Senior Copywriter, working on Pizza Hut, Nokia, 7-Eleven, Texas Lottery and Dreyer’s-Dibs.