7-ELECTION
The most caffeinated poll in America.
THE OPPORTUNITY
7-Eleven wasn’t part of the daily coffee conversation. Luckily, America was about to spend months obsessing over red, blue, and percentages. We decided to make every cup count.
THE IDEA
We turned coffee cups into ballots. Red cup or blue cup, every purchase became a vote, and every store became a polling place with considerably better snacks.
THE IMPACT
Apparently, coffee drinkers know politics. More than 7 million votes were cast, coffee sales increased, and 7-Election correctly predicted the winner for the fourth presidential election in a row.
Cannes Lions / 2 Silver • National ADDY / Gold
