EXECUTIVE CREATIVE DIRECTOR
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7-Election

Every 4 years, 7-Eleven turns their coffee bars into mock Presidential voting booths. In 2012, the promotion had over 7 million "votes," record-setting coffee sales and even predicted the outcome of the actual election.

Then, it earned a couple Cannes Lions.

Case Study

 

 

Pre-roll videos for The Onion’s “War for the White House.” 

Honest Abe

Benjamins

By George