PERCENTS
Making a deadly statistic impossible to ignore.
THE CHALLENGE
Nearly half of U.S. kids can’t swim safely. In a country with 95,000 miles of shoreline, that’s not just surprising. It’s dangerous.
THE IDEA
Partner with the American Red Cross and USA Swimming to make water safety impossible to overlook. We turned “less than half” from a statistic into something you could see, then gave families the tools to do something about it.
DIRECTED BY LANCE ACORD