PERCENTS
Making a deadly statistic impossible to ignore.
THE OPPORTUNITY
Less than half of U.S. kids can’t swim safely. In a country with 95,000 miles of shoreline, that’s not just surprising. It’s dangerous.
THE IDEA
Partner with the American Red Cross and USA Swimming to make water safety impossible to overlook. We turned an abstract percentage into something painfully human, then gave families the tools to do something about it.
DIRECTED BY LANCE ACORD