KWIK-E-MART
Bringing the world’s most famous fictional store to life.
THE OPPORTUNITY
The Simpsons was finally coming to the big screen. For 7-Eleven, a brand that had spent years being part of the joke, this was a rare chance to be in on it.
THE IDEA
Turn 7-Elevens into Kwik-E-Marts. Real signs. Real products. Real lines around the block. For a few weeks, Springfield had twelve new locations.
THE IMPACT
People lost their minds. Traffic and sales doubled at converted stores, fans lined up for hours, and the launch became a global media story, prompting Ad Age’s Bob Garfield to call it “the greatest co-marketing campaign ever.”
Cannes Lions / 2 Gold • One Show / 2 Gold • Effie / Gold • D&AD / Graphite Pencil • ca Advertising Annual