Binge On
BINGE ON
Answering America’s streaming addiction.
THE OPPORTUNITY
America was addicted to streaming. Wireless plans were still making people ration their data. T-Mobile decided that was ridiculous and made streaming free.
THE IDEA
If people were going to binge, we were going to binge with them. So we hijacked the language, tropes and obsessions of the shows everyone was watching, then used them to sell the thing they wanted most: data-free streaming.
THE IMPACT
Binge On became another headline-making Un-carrier move in a year when T-Mobile added 4.5M postpaid customers and vaulted to America’s #3 wireless carrier.
Binge Watchers Anonymous
Welcome
Lifestory
Girls
FILMS DIRECTED BY MATT ASELTON